Which of the following is NOT a quality criterion for local search results?

The reasoning behind the correct selection is that "connection to the business's expertise" is not typically considered a primary quality criterion in the context of local search results. Local search primarily focuses on factors that impact the immediate relevance and accessibility of a business to a user based on their location and needs.

Proximity to the user is crucial as it ensures that search results are geographically relevant, allowing users to find businesses that are near them. Clarity of business offerings is essential because it helps users quickly understand what services or products a business provides, aiding in their decision-making process. Popularity among customers is also an important factor as it often reflects the reliability and quality of the business, influencing potential customers' choices.

While a business's expertise can enhance its reputation and credibility, it is not a direct criterion in local search algorithms, which prioritize the immediate aspects of relevance and user experience. Therefore, when assessing the criteria for local search, expertise is not a standard measure compared to the other options listed.