What role do AI technologies play in the localization process?

AI technologies play a significant role in the localization process by facilitating faster, data-driven workflows. They enhance efficiency by enabling the rapid processing of large volumes of text and integrating sophisticated algorithms to analyze context, recognize patterns, and suggest translations based on extensive datasets. This data-driven approach allows localization teams to respond to market needs more swiftly and adapt translations based on user feedback or evolving terminology.

While AI can provide tools that support human translators or streamline repetitive tasks, it does not eliminate the need for human expertise, as nuanced understanding and cultural context often require human oversight. Therefore, relying solely on AI without the input of human translators would not guarantee the necessary quality and accuracy in translations. The advances brought by AI complement human efforts, rather than replace them, ultimately leading to a more efficient localization process.