What potential issue arises with the use of AI in localization?

The use of AI in localization can lead to quality versus speed trade-offs. While AI technologies, such as machine translation, allow for rapid translation and can handle large volumes of content quickly, this efficiency often comes at the expense of quality. Automated translations may lack the nuance and cultural context that human translators provide, resulting in outputs that may be technically correct but fail to convey the intended meaning or tone. This becomes particularly critical in fields where precise messaging is essential, such as marketing, legal documents, or literature. Therefore, while AI can significantly streamline processes and reduce turnaround times, it’s essential to consider how these benefits might impact the overall quality of the localized content.