What is the primary goal of localization?

The primary goal of localization is to adapt content for local contexts and audiences. This involves not just translating text, but also modifying aspects such as cultural references, currency, measurements, and overall tone to resonate with the target demographic. It ensures that the message is not only understood linguistically but also culturally, leading to a more effective communication strategy in diverse markets. By tailoring content to the specific needs and preferences of local audiences, businesses can enhance user experience and engagement, making localization a crucial component of global marketing strategies.