What is the intent of a 'do' query?

The intent of a 'do' query is centered around accomplishing a goal or engaging in an activity. This type of query typically reflects a user's desire to perform a specific task, such as making a purchase, booking a service, or finding how to do something. For example, if someone searches for "buy concert tickets" or "how to bake a cake," they are looking to take direct action towards achieving a particular outcome or engaging in an activity.

This distinguishes 'do' queries from other types of queries, such as those seeking information or navigation. While someone might make an informational query to learn more about a topic or an opinion-based query to gather insights, a 'do' query explicitly indicates a readiness to act, signaling that the user is looking for actionable results. Understanding this intent helps in optimizing search strategies and content delivery to meet user needs effectively.