What is a primary factor in determining business relevance in local search queries?

The distance from the user's location is a primary factor in determining business relevance in local search queries because local search results aim to provide users with the most relevant options based on their current geographical location. This is particularly important in scenarios where users are looking for services or products nearby, such as dining options, stores, or service providers. When a user conducts a local search, the search engine prioritizes businesses that are closest to the user, ensuring that the results are practical and actionable.

The proximity of a business to the searcher supports the intent behind local search, which often involves finding immediate or convenient solutions. As users typically prefer options that require the least amount of travel, distance has a significant impact on how businesses are ranked in local search results, making it a critical consideration for relevance in local queries.