What does user intent refer to in the context of a query?

User intent refers to the underlying goal or objective that a user has when they conduct a query. In this context, it encompasses what the user is trying to achieve with their search. This can involve a range of objectives, such as finding specific information, making a purchase, or seeking support. Understanding user intent is crucial for tailoring content and search results to meet the needs of the user effectively, ensuring that they receive the most relevant information associated with their queries.

For instance, if a user types a query related to a product, their intent might be to find a place to buy it, seek reviews, or compare prices. Recognizing this intent allows businesses and search engines to optimize their responses to better align with user expectations, facilitating a more satisfying interaction.