What does sourcing refer to in localization?

Sourcing in the context of localization primarily refers to the act of selecting and working with language professionals. This process involves identifying the right translators, editors, and proofreaders who have the necessary linguistic skills and cultural knowledge to effectively adapt content for different markets.

Working with language professionals goes beyond simply hiring; it also entails establishing partnerships and managing relationships to ensure that the localization process runs smoothly. This collaboration is crucial since the quality of translators can significantly impact the final product's effectiveness and reception in various locales.

While selecting languages for translation, creating localization strategies, and evaluating translation quality are all vital components of the localization process, they do not encapsulate the full scope of sourcing as it specifically relates to the gathering and management of expert language resources involved in the project.