What determines if a website has a negative reputation based on reviews?

A website typically garners a negative reputation based on a substantial number of negativity in user reviews. Specifically, two negative reviews without any positive feedback can create a significant impression about the site's trustworthiness and reliability. This binary situation indicates that there is a problem or issue that is significant enough for users to express discontent, thereby allowing potential customers to perceive the site negatively.

While mixed reviews might complicate the overall perception, in this scenario, the clear absence of any positive feedback alongside two negative remarks provides a straightforward basis for concluding that the website carries a negative reputation. A range of mixed reviews might lead to ambiguity in the perception, and having no reviews at all does not lend any credibility in either direction. Thus, the clarity of negative sentiment with no balancing positives is what firmly establishes the negative reputation in this context.