What can lead to a Page Quality (PQ) rating of Lowest?

A Page Quality rating of Lowest is often assigned when a website lacks sufficient information to evaluate the trustworthiness and credibility of its content, especially concerning Your Money or Your Life (YMYL) topics. YMYL topics include areas that can significantly impact a person's health, financial stability, or safety, such as medical or legal advice. When there is no information provided about the authorship or the source of the content on such critical topics, it raises significant concerns about reliability and expertise.

It is essential for content related to YMYL topics to have clear author identification, qualifications, and reliable sources to gain the trust of users and meet high-quality standards. An absence of this information leads to questions about the credibility and authority of the content, which justifies a PQ rating of Lowest.

In contrast, the presence of a detailed author biography would contribute positively to the perception of the page's quality, while user testimonials and visual appeal might enhance user engagement but do not directly address the credibility concerns necessary for YMYL content.