Is it necessary to evaluate both the block and the landing page for a special content result block?

Evaluating both the block and the landing page for a special content result block is indeed necessary. This thorough evaluation is essential because the block itself typically provides summary information or highlights, while the landing page contains the detailed content that users are ultimately directed to. Understanding the relevance, accuracy, and overall quality of both components ensures that the information being presented to users is not only engaging in the summary but also substantively valuable in the full context.

Complete assessments require looking at both aspects to measure the effectiveness of the content in addressing user intent, whether the information is trustworthy, and if it provides a satisfactory experience for the user once they click through. This holistic approach is crucial in determining how well the content serves its purpose in search queries and enhances the overall user experience. Thus, evaluating both elements aligns with best practices in content assessment and quality evaluation.