How does website reputation impact page quality (PQ) ratings?

Website reputation significantly influences page quality ratings by providing context for how a site is perceived in terms of trustworthiness and authority. A strong reputation can justify high ratings, as a website that is deemed reputable is more likely to deliver reliable content and user experiences. Conversely, a poor reputation can validate lower ratings, indicating that the website may not be a trustworthy source of information.

This dual capability of reputation reinforces why it is vital in content evaluation; high-quality pages are generally associated with a positive reputation, while low-quality pages may stem from a tarnished reputation. By assessing a site's reputation, evaluators can better understand the content's overall credibility and relevance, which directly impacts the scoring process.

In this context, it becomes apparent that reputation cannot solely influence positive ratings or be determined by design alone, nor is it irrelevant; its role is essential in the broader assessment of page quality.